Solo Lab: build a sustainable independent business

Find customers, price and sell your work, and build a sustainable independent business around your products, services, or expertise.

Solo Lab is for builders, creators, consultants, and product owners who want to make a living from their own work.

You might already have a product, a service, an audience, or an area of expertise. Solo Lab helps you turn that starting point into a calm business you can operate independently.

The question this program answers: How do I find customers and make a living from the products and expertise I already have?

The first edition is planned for October 2026. Enrollment isn’t open yet. Join the waiting list and I’ll let you know the moment it opens.

Join the waiting list

What it is

Solo Lab is a practical program about building an independent business around work you care about.

We’ll work on:

• Positioning and choosing who you want to help
• Creating clear offers people understand
• Pricing your products, services, or expertise
• Finding customers and making sales
• Building distribution through content and relationships
• Managing money, time, and focus

The goal is to move from building in isolation to running a sustainable business with customers and revenue.

Who it’s for

• Builders who already have a product or want to create one
• Consultants and freelancers who want a stronger business
• Creators who want to turn their expertise into an offer
• Product owners who want to work independently

You need a skill, product, audience, service, or area of expertise you want to build around.

What it is not

Solo Lab is not a guaranteed path to financial success. It also doesn’t require you to build a SaaS.

Your business can be based on products, services, expertise, or a deliberate mix.

Get notified when enrollment opens

Drop your email below and I’ll let you know.